New Clarity designed and deployed a fully automated AI-powered outreach system for Bottle.com, an e-commerce SaaS platform serving meal prep and local food businesses. The system identified the total addressable market (TAM) nationwide, enriched contact data for decision makers, generated personalized local SEO heatmaps, and executed high-deliverability outbound campaigns that drove measurable GMV pipeline growth.

Overview

Bottle.com was releasing a new feature to help local food businesses improve their visibility in Google’s local search results. To successfully roll out this feature, Bottle needed a way to identify all relevant meal prep businesses, prove value instantly in outreach, and generate high-quality sales conversations at scale.

New Clarity built an end-to-end AI workflow that combined scraping, enrichment, data visualization, and automated outreach into a single seamless system. The workflow uncovered the entire U.S. meal prep TAM, pinpointed local SEO opportunities with precision, and delivered hyper-personalized messages that cut through noise and booked calls with owners.

The Challenge

Bottle faced three major challenges in its go-to-market effort:

1. Unknown Market Size – They lacked clarity on how many meal prep businesses actually fit their ICP.
2. Weak Differentiation – Cold emails often failed to stand out or build trust with busy food entrepreneurs.
3. No Systemized Outreach – They didn’t have the expertise in AI scraping, enrichment, and deliverability best practices to run outbound at scale.

Bottle needed a system that could both prove value instantly and generate conversations efficiently.

The New Clarity Solution

We designed a custom AI-powered outreach workflow tailored to Bottle’s ICP and sales motion.

1. Total Addressable Market Identification

A coast-to-coast Google Maps scraper was built using n8n for orechestration and serper.dev for scrapingo capture every local meal prep business in the U.S. The system extracted names, websites, and key business info, creating a complete dataset of prospects.

2. Decision-Maker Enrichment

Using a workflow powered by Perplexity and web scraping, the system identified likely decision makers from each business website and enriched their verified email contacts, ensuring every outreach was directed to the right person.

3. Local SEO Heatmap Generation

To make outreach highly valuable, the system automatically generated custom heatmaps:

• Plotted 20 points on a 6×6 mile radius grid.
• Scraped ranking data from a third-party local SEO tool.
• Captured screenshots of heatmaps as personalized thumbnails for emails.
• Enriched pin data with neighborhood names via the Google API, ensuring outreach referenced real, recognizable areas (and avoided embarrassing “ocean pins”).

4. Deliverability-Optimized Outreach Infrastructure

We implemented a multi-provider setup using SMTP, Google, and Microsoft inboxes, with domain warming and IP rotation to ensure high inbox placement and consistent performance throughout the campaign.

5. Personalized Messaging at Scale

Outreach messages referenced real, localized opportunities, such as:

• “Just 3 miles northwest in [Neighborhood], you’re ranked #4. Here’s how to move into the top 3.”
• “A competitor with fewer reviews outranks you—here’s what you can fix in a week.”

This approach made outreach value-first, trust-building, and hard to ignore.

Implementation Highlights

• Nationwide Google Maps scraper for TAM analysis.
• AI-driven enrichment workflow to identify decision makers and verify emails.
• Python API service for automated local SEO heatmap generation and pin enrichment.
• Rotating, deliverability-optimized email infrastructure using Google and Microsoft inboxes.
• Sequenced follow-ups that reused scraped data for maximum personalization.

The Results

Within the first weeks of deployment, Bottle saw measurable traction:

• 8% reply rate (vs. 3% industry benchmark).
• 50% positive reply rate among responses.
• 66% call booking rate from positive replies.
• 2 calls booked per week, each averaging $50k GMV in pipeline.

This equated to roughly $100k GMV in pipeline added weekly, positioning Bottle’s new feature as a key driver of growth.

Why the Customer Chose New Clarity

• Tailored Systems – We built a solution specific to Bottle’s ICP and GTM goals, not a generic outreach tool.
• End-to-End Delivery – From scraping to enrichment to inbox infrastructure, New Clarity handled the full stack.
• Proven Value in Outreach – Instead of generic messaging, Bottle led with actionable SEO insights, immediately building trust.

Possibilities for New Clients

For SaaS platforms, agencies, and GTM teams targeting local businesses, AI-driven workflows like this can turn cold outreach into warm, insight-led conversations. Whether the goal is lead generation, account enrichment, or ICP discovery, New Clarity AI systems can be customized to fit your exact market and workflow.